It's not drastically aging you or turning you into a child or flipping your gender on its head. Luke Hurd is a consultant who works on filters for Instagram and Snapchat. UNIDENTIFIED PERSON #3: I don't know what kind of sorcery that filter is.ĪLLYN: Not only is the filter creating a glossier, skinnier, more movie-star version of yourself, but people have been freaking out because it's just so persuasive. Like, it's so realistic, this one, and so damaging for people that think that this is what everyone should look like. UNIDENTIFIED PERSON #2: This is just so scary. UNIDENTIFIED PERSON #1: Like, this is hard to tell that it's a filter. And maybe that - it's because I know that it's not reality, where I'm like, I know that's not how I look in person, and I know that's - I'm not even going to try to look like that.ĪLLYN: Some of the tens of millions of TikTokkers who have tried the filter have had similar reactions. LUONG: OK, this looks pretty cool, but it just didn't feel like reality. Luong, a 28-year-old who works in management consulting in Toronto, looked at herself in the Bold Glamour filter and thought. Instead of just putting a digital layer over your face, this filter completely re-creates your nose, chin, cheeks and eyes using a process known as machine learning. It uses advanced artificial intelligence. It's become a viral sensation because it's different than past beauty filters. NPR's Bobby Allyn takes a look.īOBBY ALLYN, BYLINE: Annie Luong (ph) noticed it right away when she opened up TikTok recently.ĪNNIE LUONG: I just saw a lot of girls turning on this filter and their reactions to the filter and how it was such an advanced filter, so I wanted to try it.ĪLLYN: Luong is talking about TikTok's new beauty filter called Bold Glamour. ![]() TikTok has unveiled a new filter powered by artificial intelligence which might be too good. Many people use filters when they're posting photos on social media - filters that change the light and maybe make people look brighter, more attractive. What you see on social media is not necessarily real life.
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